Co-founders often strive for equality. From one perspective, this is great: As fellow humans, no individual is fundamentally more worthy than any other, and in co-founder collaborations, they might play essential roles in realising the vision.

At the same time, over-attachment to equality ignores the natural creative hierarchy of source, first described by the seminal organisational observer, Peter Koenig, and explained in my book Work with Source. Working consciously with this natural hierarchy, starting by acknowledging each co-founder’s role in it, whilst at the same time seeing one another as equally valid creative souls, can be a huge unlock towards more flowing collaboration.

I was interviewed about this radical perspective by my brilliant colleague Nadja Taranczewski, and we got into some fascinating angles during the Q&A with participants that followed it.

What insight does this perspective offer on any co-founder relationships you’re part of, or if you’re a coach or consultant, does it shine a new light on any initiatives you’ve supported?

The principles shared in this video are central to the coaching, mentoring, consulting and training programmes that I provide, so if you’d like to go deeper, you can get in touch.