Awesome event heads-up: Meaning 2012

Business used to be so simple. Following the philosophy of the great economist John Maynard Keynes, the purpose of business was to make a profit. Nothing more and nothing less. But capitalism, which did lift many millions out of poverty, is now failing. Badly.

There are very fundamental questions to be answered: if the pure pursuit of profit didn’t work out, what is the meaning and purpose of business? How can we create next generation businesses that help to solve the world’s problems and make a profit at the same time? What are the opportunities for building better businesses in the 21st century?

These questions and more are the subject of the Meaning 2012 conference in Brighton, UK on 1 October 2012.

There’s a growing list of fantastic speakers, including: Caroline Lucas, leader of the UK Green Party; Stowe Boyd, the social technologies guru; Alexander Kjerulf, the world’s leading expert on happiness at work; Margaret Elliot, the founder of a series of co-ops delivering care to over 500 people; and Vinay Gupta, an international authority on resilience who sees a volatile and radically altered future for business and society.

I think it’s going to be a really inspiring and thought provoking day – not least because it’s organised by my old friends at NixonMcInnes. If you’re thinking about starting a business, or getting an existing one fit for the 21st century then I highly recommend grabbing yourself a ticket.

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