Culture Shock

Hey, long time no see! I’ve been traveling around Papua New Guinea with poor Internet and a broken laptop so haven’t been able to blog. I’m writing this on my phone.

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Will McInnes, my old business partner at NixonMcInnes has had his book Culture Shock published. I finally managed to get the kindle version downloaded to my phone so I could read it. The book is fantastic and covers many of the issues that we discuss on this blog, so check it out.

Here’s the review I left on Amazon. 5 stars:

In 2002 I was fortunate enough to meet Will and we founded NixonMcInnes together. Full disclosure: I’ve left the business but am still a shareholder, however Culture Shock is 100% Will’s.

Will has been a truly inspiring figure who introduced me to ideas that shaped not only our business and my career but also my entire worldview. Big stuff!

He wrote this book from a rare and valuable position of having founded and run a very different type of company AND taught and helped some of the world’s most high profile organisations to be different and better too. He’s no ordinary pundit. His experience is deep, and real. This shines through in the book.

In Culture Shock you can see Will’s simmering and often humourous displeasure for business-as-usual but he doesn’t waste time going into too much detail about what’s gone wrong and why. And although the book cites solid studies and other sources that back up the case for a new approach to business, Culture Shock is from the heart and from experience. It’s not an empirical or academic work and as such it’s not the book to convince the cynical or anyone who has been on another planet and missed the failure of 20th century business (even Alan Greenspan the market fundamentalist said there’s ‘a flaw’… no kidding!).

Instead, Culture Shock is for revolutionaries who know that business can and must be better and want to take action and build incredible organisations, right now. They can also use it to inspire others who have the instinct that things can be better and want to know how.

The book’s scope is impressive, covering both internal and external practices, technology, and the new leadership traits needed to drive these changes. The book is meaty with big ideas, examples and practical advice yet manages to be mercifully concise (revolutionaries are busy!) so you can read it in a few hours. Where readers want to get more detail there are suggestions for further reading.

Will and I had Ricardo Semler’s ‘Maverick’ as our bible on our journey. That book is a wonderful case study but we had no field guide for ourselves. After 10 years of trial and error and learning, Will has written Culture Shock to provide exactly that.

If you read Culture Shock then your path to building an incredible business will be much shorter and easier, and the world will be a better place for it.

Viva la revolución!

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