Event: Social Business Sessions London

Will McInnes, my old friend and business partner at NixonMcInnes, is at it again! He has launched a regular meet-up for people interested in how organisations can become more social. This is an important evolution from ‘social media marketing/PR’ to looking at how the whole organisation can become more social. A far bigger task, with bigger challenges, and rewards for those that succeed.

This event is definitely one to watch and I will be there with bells on when I’m back in the UK. Last time Will started something like this, MeasurementCamp, it became an important and valued regular event for the fledgling social media industry. I think this is set to be even bigger.

From the event meet-up page:


To provide a regular forum where we can share ideas, experiences and models for helping organisations become more social. And, in doing so, create new connections that lead to community.

**Really important**

This is not a social media marketing event. We will not be talking about Facebook, Twitter etc. This is about organisational culture, structure, and internal technologies and approaches.


We welcome people from a diverse range of backgrounds: academics, consultants, researchers, do-ers.


  1. Open, because we each have a piece of the answer
  2. Diversity FTW
  3. You create the value
  4. No spam


Learning, connecting, making change happen. And in doing so, building the UK social business community.

You can read Ross’ take-away nuggets from the first event here.

Good luck with the event Will 🙂