How a dictatorship over corporate purpose sets everyone free

Peter Koenig‘s work on the Role of Source has been the most powerful business idea I’ve come across in a long time. We’re using it at NixonMcInnes right now to unlock the company’s purpose, as well as with start-ups at The FuseBox. It’s unbelievably useful and liberating so we need to get this idea further out into the world. I worked with Peter Koenig and Charlie Davies (who helped Peter develop it) on an award entry for this work. Please check it out and let me know what you think. If you find it useful, please click the ‘like’ button towards the right-hand side of the page, next to the headline.