Author: tomnixon
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Why SMART objectives aren’t always smart
Ever been in a meeting where people are discussing objectives or goals? Someone invariably says, ‘We must make our objectives SMART!’ and everyone else nods sagely in agreement. We often use the same logic with personal goals. The idea is sound enough. If your goals are Specific, Measurable, Achievable, Relevant and Time-bound, it focusses the mind, allows you…